Our #1 best-seller, redesigned as a pulldown by popular demand. Think "boob clouds" for the early days, with awards from Women’s Health, InStyle, and What to Expect—now in a convenient multi-pack for round-the-clock comfort.

From nighttime nursing marathons to out-and-about feedings in the first hazy weeks, the Effortless Bra makes breastfeeding as seamless as possible. Its intuitively structured V-neck design, crafted from the softest, stretchiest elastic, provides gentle yet secure support while adapting to your changing body.

Move and feel your best in the early days with the same essential features as our ultra-popular Everything Bra—breathable, ultra-soft fabric for maximum comfort, zero constriction on underbust milk ducts for optimal health, and a featherlight, barely-there feel to improve air circulation and minimize complications. Designed for effortless nursing and all-day ease, this three-pack ensures you’ll always have one ready when you need it. Pairs perfectly with our non-slip pads and sits smoothly under t-shirts for a sleek, low-profile silhouette.

Please note: This bundle cannot be combined with other codes or offers. If a code is applied to your order, your highest available discount will apply.

Some variants of this item are on preorder. If your order contains an item on preorder, your full order will ship once all items are available.